Privacy Policy

Last Updated: May 29, 2026

Effective Date: May 29, 2026

This Privacy Policy describes how mParivahan Seva ("we," "our," or "us") collects, uses, discloses, and protects information when you visit and use our website at mparivahanseva.app (the "Website"). We are committed to protecting your privacy and being transparent about our data practices. Please read this Privacy Policy carefully before using our Website. By accessing or using our Website, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information when you use our Website:

1.1 Information You Provide Voluntarily

• Contact Information: If you choose to contact us via email or through any contact form on our Website, we collect the information you provide, such as your name, email address, and the contents of your message. This information is used solely to respond to your inquiry and is not shared with third parties without your consent.
• Feedback and Comments: Any feedback, suggestions, or comments you provide about our Website or content.

1.2 Information Collected Automatically

• Device and Browser Information: When you visit our Website, our servers automatically log certain technical information, including your IP address, browser type and version, operating system, device type (such as mobile phone, tablet, or desktop), screen resolution, and the pages you visit on our Website.
• Usage Data: We collect information about how you interact with our Website, including the pages you view, the time and date of your visit, the duration of your visit, the referring URL (the website you came from), and the links you click on our Website.
• Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to collect the information described above. Cookies are small text files that are stored on your device when you visit a website. They help us recognize your device and remember certain information about your visit. You can learn more about our use of cookies in Section 4 below.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Website Operation and Improvement: To operate, maintain, and improve our Website, including troubleshooting technical issues, analyzing usage patterns, and optimizing content and layout for a better user experience.
• Content Development: To understand which topics and guides are most useful to our visitors, so we can create more relevant and helpful content.
• Communication: To respond to your inquiries, comments, or questions submitted through our contact methods.
• Analytics: To analyze website traffic and usage trends using tools such as Google Analytics, which helps us understand how visitors use our Website and identify areas for improvement.
• Advertising: To display advertisements through Google AdSense and other advertising partners. These partners may use cookies and similar technologies to serve ads based on your prior visits to our Website or other websites.
• Legal Compliance: To comply with applicable laws, regulations, legal processes, or governmental requests.

3. Google AdSense and Advertising

We use Google AdSense to display advertisements on our Website. Google AdSense is a third-party advertising service provided by Google LLC that uses cookies and similar technologies to serve ads based on your browsing activity. Here is what you should know about how Google AdSense works on our Website:

• Cookie Usage: Google AdSense uses cookies to store information about your visits to our Website and other websites that use Google's advertising services. These cookies enable Google to display advertisements that are relevant to your interests based on your browsing history.
• Personalized Advertising: Google may use the information collected through cookies to serve personalized (interest-based) advertisements on our Website and on other websites you visit. This means the ads you see may be tailored to your inferred interests and browsing behavior.
• Third-Party Ad Vendors: Google AdSense works with a network of third-party ad vendors who may also set cookies and track your browsing activity across multiple websites for advertising purposes.
• Opting Out: You can opt out of personalized advertising by visiting Google Ads Settings. You can also opt out of third-party vendor cookies by visiting the Digital Advertising Alliance opt-out page or the Network Advertising Initiative opt-out page.
• Browser Settings: You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, blocking cookies may affect the functionality of our Website and limit your ability to use certain features.

4. Cookie Policy

Our Website uses the following types of cookies:

• Essential Cookies: These cookies are necessary for the basic functioning of our Website, such as loading pages and navigating between sections. These cookies cannot be disabled.
• Analytics Cookies: We use Google Analytics cookies to collect anonymized information about how visitors use our Website. Google Analytics cookies help us understand which pages are most popular, how visitors find our Website, and where visitors encounter issues. You can learn more about Google Analytics cookies at Google's Privacy Policy.
• Advertising Cookies: These cookies are used by Google AdSense and its partners to display relevant advertisements and measure the effectiveness of ad campaigns. See Section 3 above for more details.

5. Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to track and analyze website traffic. Google Analytics uses cookies to collect information about how visitors use our Website. The information generated by these cookies is typically transmitted to and stored on Google's servers in the United States. Google uses this information to analyze website usage, compile reports on activity for us, and provide other services related to website activity and internet usage. Google may also transfer this information to third parties where required by law or where such third parties process the information on Google's behalf.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on provided by Google.

6. Third-Party Websites and Links

Our Website contains links to third-party websites, including official government portals such as parivahan.gov.in and other external resources. When you click on these links, you will be directed to websites that are not operated or controlled by us. We are not responsible for the content, privacy policies, or practices of any third-party websites. We encourage you to read the privacy policies of every website you visit. The inclusion of any link on our Website does not imply our endorsement of the linked website or its content.

7. Data Security

We take reasonable administrative, technical, and physical security measures to protect the information we collect from unauthorized access, alteration, disclosure, or destruction. These measures include using secure servers, encrypting data transmissions where applicable, and restricting access to personal information to authorized personnel only. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security of your information.

8. Data Retention

We retain the information we collect for as long as it is necessary to fulfill the purposes for which it was collected, or as required by applicable law. Automatically collected data such as server logs and analytics data may be retained for up to 26 months. Contact information and correspondence is retained for up to 2 years from the date of last interaction, after which it is securely deleted.

9. Children's Privacy

Our Website is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13 years of age. If you are a parent or guardian and become aware that your child has provided us with personal information, please contact us at contact@mparivahanseva.app so we can take appropriate action to remove that information from our systems.

10. Your Rights

Depending on your location and applicable laws, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate personal information
• The right to request deletion of your personal information
• The right to opt out of personalized advertising
• The right to withdraw consent for data processing where consent has been given

To exercise any of these rights, please contact us at contact@mparivahanseva.app. We will respond to your request within 30 days.

11. International Data Transfers

Our Website is hosted on servers located in the United States. If you access our Website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. By using our Website, you consent to the transfer of your information to these countries, which may have different data protection laws than your country of residence.

12. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our Website after any changes to this Privacy Policy constitutes your acceptance of the updated terms.

13. Contact Us About Privacy

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: